FINANCIAL LITERACY
Shares (stocks) are equity securities certifying a holder’s participation in the issuer’s capital.
Bonds are debt securities that represent an obligation of the issuer.
Foreign securities are securities issued by foreign issuers.
An issuer is a legal entity that registers and issues its own securities in order to raise money for its business. The most common securities issued by issuers are shares and bonds, but they may also include derivative instruments and units of mutual or exchange-traded funds (ETFs). A state, when issuing currency, also acts as an issuer.
Units are an instrument of collective investment — a share in the assets of an investment fund belonging to an investor in proportion to the number of units they hold.
Derivative financial instruments (derivatives) — futures, options, forwards, swaps, and other derivative financial instruments.
ETFs/exchange-traded funds are instruments whose value depends on the composition of the underlying portfolio (the fund’s assets and market conditions).
Currency transactions are the purchase/sale of foreign currency (exchange transactions) in non-cash form.
Exchange activity is a process of the modern economy. On an exchange, securities, goods, derivative financial instruments and services are bought and sold in an organized manner, either on one’s own behalf or in the interests of clients.
The stock market is the place where shares, bonds and other assets are traded. The concept of the market covers not only the transfer of securities but also other operations with them, such as issuance and taxation. It also allows for fair price formation.
A stock exchange is a key element of the stock market that deals with transactions involving various types of securities, including shares, bonds, and fund units, as well as derivative financial instruments such as futures and options.
Joint-Stock Company “Central Securities Depository” (KCSD), or the Central Depository, is the main record-keeping and settlement institution of the financial market of the Republic of Kazakhstan. It keeps records of all securities, monitors the transfer of ownership rights to them, and carries out settlements for exchange transactions.
The main goal of anyone managing their personal finances is to preserve and grow their savings. When used correctly, stock market instruments make it possible to protect savings from inflation and create additional sources of income. But first of all, it is important to understand the basics: exactly where securities are bought, which intermediaries can be used to do this, how to check the license of a broker or management company, what risks investing carries, and how to control your assets after purchase. Only after that should you move on to choosing a specific broker and instruments.
Transactions are concluded either on the organized market — through an exchange, or on the unorganized market — by direct agreement between the buyer and the seller. In Kazakhstan, the main organized platforms are the Kazakhstan Stock Exchange (KASE) and the exchange of the Astana International Financial Centre (AIX).
Under trust management, the investor transfers money or securities to a management company, which independently makes investment decisions within the framework of an investment declaration — a document that defines where investments may be made, what restrictions apply, and what level of risk is acceptable. Unlike a Broker, a management company does not wait for a separate instruction for each transaction.
A private investor usually uses the services of one of three types of intermediaries:
executes the client’s orders to buy and sell securities.
invests the client’s money on the basis of a trust management agreement.
| A Broker | A Management company |
|---|---|
| A Broker acts strictly on the client’s instructions: they buy or sell securities only when the client has given such an instruction. | A Management company, on the contrary, makes independent investment decisions within the framework of an investment declaration agreed with the client — that is, the client determines in advance the acceptable level of risk and the instruments, while the manager carries out the specific transactions. |
How can you verify that a broker or manager is acting legally? You need to make sure the company has a valid license. This can be checked on the website of the regulator — the Agency of the Republic of Kazakhstan for Regulation and Development of the Financial Market (ARDFM) — in the “Financial Markets” section, subsection “Securities Market and Pension Asset Management”. The company’s details on the regulator’s website must be verified against the data specified in its license.
Fake brokers are fraudsters — individuals or companies showing signs of dishonest activity. Their main hallmark is the absence of a license from the Agency of the Republic of Kazakhstan for Regulation and Development of the Financial Market to operate on the securities market.
Fraudsters may persistently call from unregistered numbers, and send emails and messages with scans of forged documents related to investing in securities. Fraudsters try to lure as many trusting clients as possible through aggressive advertising, misleading citizens with promises of stable, high returns.
What signs can help distinguish a genuine Broker from a fraudster?
Precautions:
The first step towards investing is choosing a Broker and signing an agreement with them. The main rule of legal literacy states: always read the documents you sign.
The terms of the Brokerage agreement, including the Broker’s rates (commissions) for the services offered, must be carefully studied by the client. Every clause of the agreement should be carefully reviewed, including the clauses on:
Income on the stock market is never guaranteed. The value of securities can both rise and fall, and no broker has the right to promise a client profit or the absence of losses.
Important: if an intermediary promises guaranteed high income, this is a clear sign of fraud.
The amount needed to start investing is determined by the client independently.
You can start even with minimal amounts by buying inexpensive shares, fund units or bonds. Clients are advised to use only spare money — do not take out loans or use your last savings for investing.
A Broker is prohibited from:
Protection of the rights and legitimate interests of investors on the stock market is carried out through a claims procedure and through the courts. Disputes are resolved through negotiations, mediation, and applications to the judicial bodies of the Republic of Kazakhstan. From January 1, 2027, disputes will also be considered by the Financial Ombudsman.
The Financial Ombudsman is an independent person who considers disputes between consumers of financial services and financial organizations out of court.
Applying to the Financial Ombudsman is free of charge for individuals and allows an attempt to settle a conflict without a lengthy court process. Filing a complaint makes sense in cases where a financial organization has already received a written request but has not resolved the problem or has given a response that does not satisfy the applicant.
You should carefully consider whether transactions with financial instruments (securities, derivative financial instruments, purchase/sale of currency, etc.) on the stock market, and possible losses, are acceptable for you as an investor in light of your financial capabilities.
In general, the term “risk” refers to a certain probability of the outcome of an event deviating from the expected result.
In investing, this term refers to the probability of an adverse event occurring that negatively affects the financial result of a transaction, i.e. it leads to:
Key risks:
Questions and Answers
Answers to frequently asked questions.
A personal account is needed to register an investor’s rights to securities.
A personal account can be opened in several ways:
The Broker opens the account for the investor at the Central Depository. All accounts for securities transactions are opened at the Central Depository, where investors’ assets are also held in personal accounts, ensuring the safety of clients’ funds and the transparency of all transactions.
Registration takes place in the Central Depository’s accounting system on the basis of counter-orders from the parties to the transaction, an order from the Broker (if the client acts through them), or other documents required by law — for example, a certificate of inheritance rights in the case of inherited securities.
Rights are confirmed by a statement from the personal account, which can be obtained from the Broker or from the Central Depository. If the information differs, the data in the Central Depository’s accounting system takes priority — it is considered final.
A client who is an individual can obtain qualified investor status, which gives the individual access to complex, high-risk, and exclusive financial instruments. To obtain “Qualified Investor” status, an individual must meet at least one of the following requirements:
1) has a higher education in finance, economics, mathematics, or a higher education in information technology;
2) holds at least one of the following international certificates:
3) has at least three years of work experience in fields directly related to concluding transactions with financial instruments, preparing investment recommendations, making investment decisions, and/or in the field of managing risks associated with transactions in financial instruments;
4) holds financial assets in an amount exceeding 8,500 (eight thousand five hundred) monthly calculation indices;
5) has carried out at least fifty transactions with securities and/or other financial instruments on the organized securities market and other stock exchanges within the twelve consecutive months preceding the date of filing the application for recognition as a qualified investor.